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What is visual identity?

Visual identity is the visual aspect of branding that companies create and it includes anything visible that your brand produces such as logo design, fonts, images, color and any other symbols you use to communicate your brand messages and often beyond that to a website, uniforms, business cards, materials Printed (brochures, reports


flyers) banners, product packaging


In your opinion, what is the difference between visual identity and branding?


What is the importance of visual identity?


Many think that the brand and visual identity are two sides of the same coin, but despite the close relationship between them, they constitute two different concepts. The visual identity is the visual elements of the brand such as color, shape, and others, which express symbolic meanings that cannot be conveyed by words alone. As for the brand It is how the public perceives your company as a whole is all about the customer experience and their view of your business through dealing with marketing materials, products, services and even your team members.


Your visual identity is an important factor to help customers remember and recognize your brand, it is essential that your visual presence distinguishes your brand effectively and you will need a visual identity when you are launching a startup or updating an old visual identity



  • Defend your difference and distinction in the global market crowded with giant companies, startups and competitors who are racing to obtain customer satisfaction, you will undoubtedly need something that proves your distinction from everyone, and visual identity is at the forefront of things that will ensure that, it leaves a first impression and that impression is difficult to change, as 60% of consumers prefer to shop from brands they already know, and they know the brand through visual identity that gives your business a special place in the market.


  • Demonstrate your professionalism: You may be the best in your field, but you will only be more reliable through a visual identity that customers know and trust. By developing a strong and professional visual identity, you tell everyone in the market from clients, investors and competitors that you are not a beginner, and that they can trust your business, because Your visual identity shows that you take your business seriously, and in doing so contributes to increasing awareness of your brand, building loyalty and trust between the company and customers.


  • It speaks for you in your absence: Consumers perceive visual information more than they do written information. A visual identity is a marketing tool that helps you communicate with your existing customers and attract new ones by making an unforgettable first impression even while you are away, and helps establish an emotional connection with them, he says. Jeff Bezos “Your brand is what other people say about you when you're not in the room,” and customers later relate to it to the point that they prefer it over any other brand.


What do you know about the elements of visual identity:


Graphics in visual identity are materials that are drawn or designed specifically for your company, it can be as simple as models and shapes, for example, a Lego template or a Coca-Cola bottle and how these distinctive images represent their brands, or it can be more complex graphics, Like logos, icons, or even illustrations and animations.


text format

Typography is the form or design of text that you use to show your brand. There are many different types of fonts that can be used and each has a different impact on the consumer, including different degrees of clarity. It is good if the fonts used are modern, not often used and not popular in Designs for the company to ensure that these fonts are exclusively for its use and do not conflict with fonts used by other companies and be sure to choose a few fonts to be used in the printed materials.



The colors appropriate to the brand are chosen (taking into account not to choose more than three colors). This means that colors should be specific because they have a strong and direct impact on the viewer, and the ability to generate a stronger emotional response in viewers.



This element represents all images or videos that are used in branding, as they represent and resemble the work of a brand spokesperson.


tangible brand components


Physical components can include store layout and design, for example how all Apple stores look alike, with white interiors and glass-fronted storefronts, as well as the uniforms worn by employees who greet customers, all trying to get a message across to consumers.




The characteristics of the visual identity elements


  1. Unique and new items that no one has used before.

  2. Relying on the principle of extreme simplicity in work.

  3. Visual identity design at the lowest possible cost.